18 Sep 2017
The company's website presents your business on the Internet, it is your business card. It integrates information about your company, the products or services it offers. The website benefits both your customers - current and future, your partners, even the competition is informed about the state of your business.
Here we will look at the question of whether you need to have a NEWS section or a company BLOG.
We are convinced that each of you has come across websites where the latest news / news has a date from months ago, and often a year. In any case, this can be defined as a negative situation that destroys the image of your company. The visitor of the site has the feeling that the business of this company is stagnant. Moreover - this can lead to doubts about the timeliness of the rest of the information on the site. Local surveys were conducted in which a high percentage of respondents asked the question "Does this company or this business still exist" when looking at news websites older than a year.
When creating a new web project, it may seem like a good idea to have a News module on your website, but think about it - the result of such a section, which does not publish anything for months, would even be negative. We can conclude that if we do not publish news regularly, the presence of such a section of the site not only does not help, but even harms the performance of our business on the Internet.
If you are active, having a NEWS section would be a huge plus.
If we often publish news, visitors get a sense of "vitality", for a working and successfully developing business. We should also mention that it should not be overdone, but when publishing a news every one or two weeks, we could not only maintain this sense of dynamism, but also help each other in terms of positioning the website in search engines. .
The content of your site and its periodic updating is crucial to its positioning in search on Google and other search engines. More content that is unique and regularly updated, and of course that is related to the theme of the site, usually means better positioning on Google.
However, it is important to have the time and the capacity to create new content. Many of our customers comment that "creating" content for this section is difficult for their specific business or activity. They do not have to be literally news - the section can also publish materials related to changes in the industry in which your business develops or the social life of the company, as well as new data on the products and services offered.
As a conclusion it can be said - the news section is needed, but not at any cost.