24 Nov 2017
The concept of an information site (IS) today is quite vague - a number of experts believe that all sites are generally informational, except for business websites and online stores, while others define information sites as thematic resources with a large amount of information. Nevertheless, it is safe to say that information sites focus on information, and the task of designing such sites sounds "simple" - the most accessible and unambiguous presentation of this information to visitors.
The IP design must comply with several requirements at once. First of all, it should be easy to perceive and not prevent visitors from receiving the necessary information. And second, it must remain attractive and original to help the project stand out among many competitors. How can you compromise with such different requirements?
Recently, there is a tendency for the design of sites that correspond to the type of "information" to strive for minimalism, because the minimalist style of designing sites is in most cases the optimal choice between functionality and attractiveness. The design of an information site in the style of minimalism is easy to perceive without distracting visitors from the main tasks, but at the same time remains unforgettable.
Of course, minimalist design is far from the only possible option for designing information sites. It can also be used for sites of this type, such as magazine style or classic style. But in all situations, great attention should be paid to the layout of the design elements and the content of the pages of the site to ensure that the design meets the requirements for ease of use.
By the way, the requirements for easy and intuitive use in the design of information sites means that the design of the pages should contain a pleasant color palette, user-friendly navigation, large enough and contrasting fonts. The purpose of each element of the pages of the site should be easy to "read" - visitors should not waste time trying to understand where the individual information blocks.
The "interweaving" of elements of the company's corporate style in the concept is another important task for creating an information site design. Competently solving this problem will make the site more individual, will help visitors better remember both the site and the company it represents. Usually the elements of corporate style used in the design of information sites are logos, company fonts, images of trademarks, etc.
Digital agency RONA SOFT offers you the creation of unique design of information sites and other types of web projects. Our solutions are always bright, emphasizing the individuality of the contracting company. At the same time, when designing, our experts take into account the modern requirements for intuitiveness and the requirements of search engines, so that the finished design encourages the most efficient use of the site.